Infographic Plan

At the moment I am kind of torn between a couple of different ideas for my infographic. I have been thinking about trying to start up a photography business after I graduate, but there is still a lot I need to learn in order to do that. One of those things is how to actually make some decent money doing what I love. So I am thinking about doing my infographic on how to make good money as a photographer/designer. My other idea seems pretty out there, but stick with me and you’ll understand. I am thinking about possibly making an infographic about something related to men’s fashion. For my senior project I am working for a men’s lifestyle/fashion magazine and I think that this infographic might be a nice addition to my work for them. I will continue to do some research and look for inspiration on Pinterest before I make my final decision. So the photography infographic idea would probably fall under the how to category while the men’s fashion infographic would fall more in either the research results or tips category depending on the direction I choose to go with it.


Possible topics would include:

– proper pricing techniques

– photo books

– framing

– prints

– announcements

– props


– How to Make Money as a Photographer

– Photography: It’s not just about the pictures

– A Good Photographer Sells the Experience


Possible topics/Hooks would include:

– Today’s Most Popular Hairstyles

– Outfit Essentials

– The Evolution of Men’s Fashion

Check out my ever expanding Infographic Inspiration board on Pinterest!


5/6 (Wed) – Gain inspiration on infographic ideas
5/8 (Fri) – Start researching & gathering data
5/12 (Tues) – Get ideas from infographic generator
5/13 (Wed) – Start sketching
5/14 (Thurs) – Pick color theme and fonts
5/15 (Fri) – Get feedback
5/16 (Sat) – Start vectorizing and creating graphs
5/19 (Tues) – Get feedback
5/20 (Wed) – Refine graphics and charts
5/22 (Fri) – Seek evaluation
5/25 (Mon) – Refine and finish
5/29 (Fri) – Turn in infographic and video



Completed Identity Project

For me college has really been about finding myself. Once I finally settled on Visual Communications as my major I felt like the journey towards further establishing my style and identity had finally begun. For the past few weeks I have been working on an Identity project for my Advanced Visual Media class. The goal of this project was to gain a greater understanding of ourselves and then translate that understanding into a visual object. At the conclusion of this project I now have 3 refined logo options to choose from that all represent my own personal style. My hope is that this cohesive branding will help me to attract future clients and employers that I’m interested in working with.

I began this project, as I find myself beginning most projects, on Pinterest searching and pinning inspiration. This got my creative juices flowing so I followed that up by sketching out some of my ideas.


This part of the project may have been the most difficult for me. First, I realized that I’m really not very good at sketching and as a perfectionist this frustrated me. I also realized that I have a pretty good idea about what I like and dislike as well as how I want to visually portray my style. Since this is the case I felt totally stuck after only sketching about 15 different logo ideas. I am a very visual person so it was difficult for me to envision how these logos were really going to look without actually starting to design them in Adobe Illustrator.

The next step of my process, however, proved to be the most helpful. I began to try out different designs in Illustrator. This is when my creativity and inspiration really started to kick in. Below you can see a few examples of the process I went through for each of the 3 final logos I chose to represent my brand.

This first one is more of a personal logo idea since I didn’t include anything about photography or design with the typography. I also included the year I was born to personalize it a bit more. I like the simplicity of the neutral colors because I feel like it could go on anything. As a photographer I will be using my logo on photographs so adding a lot of color to my logo isn’t a good idea.





After this logo I decided to pick a color scheme that I could use as I develop my professional website and also on things like a letterhead or resume. The colors I picked are all kind of flat and earthy. My style has a really vintage or antique feel to it and I think these colors illustrate that.


I made a lot of edits and changes to this next logo from the time I started the design until I finally decided on the design I liked the best. I am a very detail oriented person so I really like all of the little elements included in the feather. In fact, my tagline is ‘Live in the details’ and I think this logo absolutely embodies that mantra. My final choice logo design choice from this batch is the one I decided to incorporate all 3 colors in. Here are a few examples of the process I went through for this one.





The final logo I chose to represent me is one that I actually designed a couple of semesters ago so that I would have something to put onto my photographs. I have been pretty happy with this logo and feel that it represents me well, but I still decided to take a closer look to see if I could refine it a bit more. I ended up changing the font in the middle and I actually think I like it a lot more now. This is the logo I will continue to use for my photography, but I want to possibly incorporate the feather logo on some of my other designs, business cards, and website where colors would be appropriate.




After all of the tweaking and re-tweaking I finally decided on 3 refined logo designs that I am proud to present and that I feel best represent me and my style as a designer. They are placed on the page below starting with my favorite logo on top.


Identity Project Inspiration


The purpose of this project is to create a personal brand mark/identity. As I go out into the design world I will be using my website and portfolio pieces to market myself and attract potential clients and employers. It is important that everything is cohesive so that I send a clear message of who I am as a designer. For this project I will be creating 3 logos that reflect my style and personality.



Logo courtesy of: VisualizeUs

I chose this logo as my favorite for several reasons. First of all I just really love the creativity and the way the text is blended with the image. The two contrasting fonts used compliment each other nicely. I love that the word ‘the’ mimics a pig’s curly tail. I really like texture and the texture and color of the background add an awesome rustic feel to this logo.


Each logo I pinned has a unique creative element to it that I admire. One thing that I have noticed about myself is that I am very detail oriented. I really appreciate all of the clever details included in these logos that make you take a closer look. While many of them quite literally illustrated the company or brand names associated with the design others were a mix of eclectic design that just seemed to work even without a clear reason why they were being used. I noticed that for some reason I tended to gravitate towards logos with animals in them. I think I like the idea of a sort of mascot going along with the brand.

Check out my Pinterest Logo Inspiration Board by following the link below!


I simply made a post to my Facebook page asking my friends and family to give me feedback to the question, “When you think of Johnna what words/thoughts come to mind?” See the below screenshots for some of the kind and hilarious results.

Screen Shot 2015-04-22 at 8.17.42 PMScreen Shot 2015-04-22 at 8.20.45 PMScreen Shot 2015-04-22 at 8.21.12 PM


One thing I learned is how blessed I am to have so many good friends. I made my Facebook post on Tuesday because I knew this blog post was due by Saturday and I was worried that I wouldn’t get 10 comments in time. However, within the first few hours I already had 24 responses! I also learned that I have a good sense of humor and that I often show my love by teasing others and in turn they do the same. It is clear from all of the responses that I have a pretty big personality and others perceive me as being generally happy. I found it interesting that many of the comments pointed out tiny details about who I am or what I like. I think that again speaks to my love of details in all aspects of my life.


I am expecting my logo to be seen by potential photography and design clients as well as possible employers. The types of employers I wish to attract are producing eclectic photography and designs for clients. They may work out of a private studio or be involved in a fashion company with an Urban Outfitters feel.


April 25 (Sat) – Sketch 30 logos

April 27 (Mon) – Get feedback & refine sketches

April 28 (Tues) – Vectorize top 3 logos

April 29 (Thurs) – Choose color scheme

April 30 (Fri) – Refine logos

May 1 (Sat) – Video Presentation

Project 9: Portfolio

Portfolio (

Project Corrections/Time spent:

I spent around 3 hours tweaking little details in most of my projects. I lightened the scanned image on my event ad and moved the logo down to line up with the corner of the image. I moved the text away from the edge of my montage project as suggested and lightened the opacity a bit more. I changed the body text on my business cards to American Typewriter, a slab serif, which was a better contrasting font to The Skinny, san serif, font that I used for the titles. I changed the opacity to 100% on the hexagons and lines on my brochure because it made the text hard to read and didn’t have the desired effect when I printed it off. I also made the stroke smaller on my folding lines so that it won’t take away from the design. I added a the process paragraph for my stationery and business card blog post because I had missed it previously and wanted to make sure I included it. I did a few other minor alignment tweaks to several of my projects as well.

Top 3 things learned in this course:

1) I learned to apply the principles of design to my projects. I now know why I like some designs as opposed to others. I have always liked to make things visually appealing, but now I know how to do it properly by following the rules I learned. 

2) I also learned the importance of white space. It allows the viewer to have some space to breathe and not get overwhelmed. Less is more. 

3) Finally I learned how to create professional designs while still letting my personality and style shine through. 

Future application of Visual Media:

I am so excited to apply all of the principles I learned in this class to my life! I love to design things in my personal life for my home and events and now I have the skills to do that. I am also in the process of opening my own business so I will be able to apply the things I have learned to everything I will need to design to get that off of the ground. I actually plan on using some of the things I designed in this class for my business such as the logos and even the brochure. I posted my portfolio to facebook just today and got an offer to design something for a former co-worker of my father’s. The possibilities are endless!

Programs/Tools Used: Adobe InDesign 

Font #1 Name & Category: The Skinny- San Serif

Font #2 Name & Category: American Typewriter- Slab Serif 

Thumbnails of Images used:




Sources (Links to images on original websites):

Project 8: Brochure








This is a double sided trifold brochure I created for my personal accessories and home decor company called Dainty Life.


First I set up my document in InDesign. I decided that I was going to do a traditional trifold brochure so I set the guides before I began the design process. I then went to the logos I made for a previous project and choose the one that I thought would work best on the front page of this brochure. I chose the cover photo which is of my friend wearing a scarf that I crocheted and will sell as part of my business. I typed up the body copy and decided which flaps I wanted it to be on. I took the photograph of my friend that is on the front page into photoshop and added the cloud picture in and put a mask on it to blend the two pictures together better. I also used the clone stamp to add clouds into the original picture so that it would flow more naturally. On the inside I chose to use several of my original photographs and make a collage on one of the flaps so that those viewing the brochure could see some of my work that I would be putting up for sale on canvas. These photographs also give people an idea of my style. To make the inside visually interesting I added various stripes and polygons keeping with the color theme of my brochure. I lowered the opacity on most of the lines and the polygons to add a different visual element. I took the photograph of my jewelry and opened it in Photoshop. I then used the quick select tool to choose the parts of the image that I wanted in my brochure. I then clipped the background out of my image and placed it into my InDesign document. After that I created a text wrap to go around the image. I made sure to put my contact information on the back of the brochure.

Top 3 things learned:

1) I learned how to clip a photograph in Adobe Photoshop and take out the background.
2) I learned how to use text wrap in InDesign and make sure that it wrapped around the image rather than the box that the image is in when you select it.
3) I also learned how to use simple lines in InDesign to make my brochure more visually appealing.

Program(s) / Tools used: Adobe Photoshop, Adobe InDesign & Adobe Illustrator

Title Font Name & Category: The Skinny- Sans Serif
Copy Font Name & Category: American Typewriter- Slab Serif

Word Count: 265 words

Thumbnails of Images used:

Image   Image   Image   Image   Image   Image   Image   Image   Image   Image   Image   Image   Image   Image

Sources (Links to images on orginal websites):

All of the images are original photographs I took except for the image of the clouds. I got that image from the following website:

Project 6: Stationery



Business Card (8.5×11 layout):


Business Card (Large layout):



A cohesive letterhead and business card design for a personal accessories and home décor company.


First I came up with a new logo design to match the style of my personal accessories and home decor business. I chose to do a stack of shabby chic/vintage looking luggage because it fits perfectly with the style of my products and the clientele I wish to attract. I wanted to go with a little bit of a neutral look, but with a pop of color hence the mint green suitcase on the bottom of the stack. I took my idea into Illustrator and used the rectangle tool to make the suitcases and add a thicker stroke and color plus a few extra designs to make them look like actual suitcases. I wanted each one of them to be slightly different. I used the arc tool to make the bunting banner and filled it in with the paint brush tool. I added a few designs on some of the flags to really make it pop. I then simply put the name of the business in the corner of the card and thought of a catch phrase that would represent my vision (living in the details). I used the same elements for my stationery so they would flow nicely. I enlarged the original design that I made for the business card and lowered the opacity to make a watermark for my stationery in InDesign.

Top 3 things learned:

1) I learned that when you use the brush tool to color in an object & then make the object larger your strokes are often too small so you have to fill in the white spaces again.

2) I also learned how to place an image that you created in one program into another.

3) I learned how to package all of your documents together through InDesign.

Programs/Tools Used: Adobe Illustrator & InDesign

Logo – Font #1 Name & Category: The Skinny- decorative

Logo – Font #2 Name & Category: Myriad Pro- sans serif

Stationery – Font #1 Name & Category: The Skinny- decorative

Stationery – Font #2 Name & Category: Myriad Pro- sans serif

How the logo represents the company:

This company is a personal company I am in the process of starting up. I will be selling home décor and accessories. These items will be handmade, for the most part, so I wanted to make the logo look like it was hand drawn. The style of these items is shabby chic so I made the logo to follow this style. The logo represents a vintage/shabby chic luggage stack that can be used as a home décor item as well as a bunting flag banner.