Project 8: Brochure

Front:

Image

Inside:

Image

Back:

Image

Description:

This is a double sided trifold brochure I created for my personal accessories and home decor company called Dainty Life.

Process:

First I set up my document in InDesign. I decided that I was going to do a traditional trifold brochure so I set the guides before I began the design process. I then went to the logos I made for a previous project and choose the one that I thought would work best on the front page of this brochure. I chose the cover photo which is of my friend wearing a scarf that I crocheted and will sell as part of my business. I typed up the body copy and decided which flaps I wanted it to be on. I took the photograph of my friend that is on the front page into photoshop and added the cloud picture in and put a mask on it to blend the two pictures together better. I also used the clone stamp to add clouds into the original picture so that it would flow more naturally. On the inside I chose to use several of my original photographs and make a collage on one of the flaps so that those viewing the brochure could see some of my work that I would be putting up for sale on canvas. These photographs also give people an idea of my style. To make the inside visually interesting I added various stripes and polygons keeping with the color theme of my brochure. I lowered the opacity on most of the lines and the polygons to add a different visual element. I took the photograph of my jewelry and opened it in Photoshop. I then used the quick select tool to choose the parts of the image that I wanted in my brochure. I then clipped the background out of my image and placed it into my InDesign document. After that I created a text wrap to go around the image. I made sure to put my contact information on the back of the brochure.

Top 3 things learned:

1) I learned how to clip a photograph in Adobe Photoshop and take out the background.
2) I learned how to use text wrap in InDesign and make sure that it wrapped around the image rather than the box that the image is in when you select it.
3) I also learned how to use simple lines in InDesign to make my brochure more visually appealing.

Program(s) / Tools used: Adobe Photoshop, Adobe InDesign & Adobe Illustrator

Title Font Name & Category: The Skinny- Sans Serif
Copy Font Name & Category: American Typewriter- Slab Serif

Word Count: 265 words

Thumbnails of Images used:

Image   Image   Image   Image   Image   Image   Image   Image   Image   Image   Image   Image   Image   Image

Sources (Links to images on orginal websites):

All of the images are original photographs I took except for the image of the clouds. I got that image from the following website: http://blogs.ca.com/cloud/2012/09/27/is-the-cloud-an-energy-catastrophe/

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