Project 6: Stationery

Letterhead:

Image

Business Card (8.5×11 layout):

Image

Business Card (Large layout):

BusinessCardLarger

Description:

A cohesive letterhead and business card design for a personal accessories and home décor company.

Process:

First I came up with a new logo design to match the style of my personal accessories and home decor business. I chose to do a stack of shabby chic/vintage looking luggage because it fits perfectly with the style of my products and the clientele I wish to attract. I wanted to go with a little bit of a neutral look, but with a pop of color hence the mint green suitcase on the bottom of the stack. I took my idea into Illustrator and used the rectangle tool to make the suitcases and add a thicker stroke and color plus a few extra designs to make them look like actual suitcases. I wanted each one of them to be slightly different. I used the arc tool to make the bunting banner and filled it in with the paint brush tool. I added a few designs on some of the flags to really make it pop. I then simply put the name of the business in the corner of the card and thought of a catch phrase that would represent my vision (living in the details). I used the same elements for my stationery so they would flow nicely. I enlarged the original design that I made for the business card and lowered the opacity to make a watermark for my stationery in InDesign.

Top 3 things learned:

1) I learned that when you use the brush tool to color in an object & then make the object larger your strokes are often too small so you have to fill in the white spaces again.

2) I also learned how to place an image that you created in one program into another.

3) I learned how to package all of your documents together through InDesign.

Programs/Tools Used: Adobe Illustrator & InDesign

Logo – Font #1 Name & Category: The Skinny- decorative

Logo – Font #2 Name & Category: Myriad Pro- sans serif

Stationery – Font #1 Name & Category: The Skinny- decorative

Stationery – Font #2 Name & Category: Myriad Pro- sans serif

How the logo represents the company:

This company is a personal company I am in the process of starting up. I will be selling home décor and accessories. These items will be handmade, for the most part, so I wanted to make the logo look like it was hand drawn. The style of these items is shabby chic so I made the logo to follow this style. The logo represents a vintage/shabby chic luggage stack that can be used as a home décor item as well as a bunting flag banner.

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