Project 6: Stationery

Letterhead:

Image

Business Card (8.5×11 layout):

Image

Business Card (Large layout):

BusinessCardLarger

Description:

A cohesive letterhead and business card design for a personal accessories and home décor company.

Process:

First I came up with a new logo design to match the style of my personal accessories and home decor business. I chose to do a stack of shabby chic/vintage looking luggage because it fits perfectly with the style of my products and the clientele I wish to attract. I wanted to go with a little bit of a neutral look, but with a pop of color hence the mint green suitcase on the bottom of the stack. I took my idea into Illustrator and used the rectangle tool to make the suitcases and add a thicker stroke and color plus a few extra designs to make them look like actual suitcases. I wanted each one of them to be slightly different. I used the arc tool to make the bunting banner and filled it in with the paint brush tool. I added a few designs on some of the flags to really make it pop. I then simply put the name of the business in the corner of the card and thought of a catch phrase that would represent my vision (living in the details). I used the same elements for my stationery so they would flow nicely. I enlarged the original design that I made for the business card and lowered the opacity to make a watermark for my stationery in InDesign.

Top 3 things learned:

1) I learned that when you use the brush tool to color in an object & then make the object larger your strokes are often too small so you have to fill in the white spaces again.

2) I also learned how to place an image that you created in one program into another.

3) I learned how to package all of your documents together through InDesign.

Programs/Tools Used: Adobe Illustrator & InDesign

Logo – Font #1 Name & Category: The Skinny- decorative

Logo – Font #2 Name & Category: Myriad Pro- sans serif

Stationery – Font #1 Name & Category: The Skinny- decorative

Stationery – Font #2 Name & Category: Myriad Pro- sans serif

How the logo represents the company:

This company is a personal company I am in the process of starting up. I will be selling home décor and accessories. These items will be handmade, for the most part, so I wanted to make the logo look like it was hand drawn. The style of these items is shabby chic so I made the logo to follow this style. The logo represents a vintage/shabby chic luggage stack that can be used as a home décor item as well as a bunting flag banner.

Project 5: Logos

Image

Description:

These are three logos I created in Adobe Illustrator for my personal business that I’m in the process of organizing and opening up on etsy.com.

Process:

I had so much fun creating these logos! First I drew out several ideas for my logos on paper to get an idea of what I wanted. Then I went into Adobe Illustrator and began the first logo by choosing the ellipse tool and making the basic oval shape. I then selected a mint green color for the background fill. I used the ellipse tool again to create all of the smaller circles/ovals on the outside of the main shape. I copied and pasted the original smaller circle so that they would all be the same size and shape. I then selected the text tool and typed my logo initials in the inside of the shape. I used the line segment tool to make the arrow that goes through the logo initials. For my second logo I used the arc tool and the line segment tool to make the basic outline of the banner. I then used the paintbrush to fill in the color and trace over the original lines to give it a hand drawn feel. I used typography principles and the text tool to write out the name of the company underneath the banner. For my final logo I used the text tool to type out the name of the company and then the selection tool to select the text and rotate it so that it is vertical. I used the arc tool to create most of the birdcage and the ellipse tool to create the handle of the cage. Once I was finished with each image I grouped all of the elements together so I could move them around the page if needed.

Top 3 things learned:

1) I learned the importance of grouping an image together so that when you move one piece of the image it won’t mess up the other elements.

2) I learned how to effectively use the arc tool to create curved lines in an image.

3) I learned how much I love illustrator and how to make images more personalized.

Programs/Tools Used: Adobe Illustrator

Top Logo – Font #1 Name & Category: A song for Jennifer (decorative)

Top Logo – Font #2 Name & Category: NA (only one font used)

Middle Logo – Font #1 Name & Category: The Skinny (sans serif)

Middle Logo – Font #2 Name & Category: Voluptate (script)

Bottom Logo – Font #1 Name & Category: Voluptate (script)

Bottom Logo – Font #2 Name & Category: NA (only one font used)

How the logo represents the company:

This company is a personal company I am in the process of starting up. I will be selling home décor and accessories. These items will be handmade, for the most part, so I wanted to make the logos look like they were hand drawn. The style of these items is shabby chic so I made the logos to follow this style. The first logo represents a vintage/shabby chic piece of jewelry and the bottom two are shabby chic home décor items.

Votes on favorite logo:

Top Logo = 4 ; Middle Logo = 6 ; Bottom Logo = 2 ;

My favorite logo was = It’s hard for me to pick just one because I like all of them for different reasons. If I has to choose I would choose the middle one because it also explains what the company offers.